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Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations.

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Title: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations.
Authors: Cambier, Fanny1 (AUTHOR) fanny.cambier@neoma-bs.fr, Steils, Nadia2 (AUTHOR) nadia.steils@uliege.be
Source: Journal of Interactive Marketing. Feb2026, Vol. 61 Issue 1, p79-97. 19p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968251347887