Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations.

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Title: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations.
Authors: Cambier, Fanny1 (AUTHOR) fanny.cambier@neoma-bs.fr, Steils, Nadia2 (AUTHOR) nadia.steils@uliege.be
Source: Journal of Interactive Marketing. Feb2026, Vol. 61 Issue 1, p79-97. 19p.
Database: Business Source Ultimate
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  Data: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Feb2026, Vol. 61 Issue 1, p79-97. 19p.
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        Value: 10.1177/10949968251347887
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        Text: English
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        PageCount: 19
        StartPage: 79
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      – TitleFull: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations.
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            NameFull: Cambier, Fanny
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              Text: Feb2026
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              Y: 2026
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