Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations.
Saved in:
| Title: | Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations. |
|---|---|
| Authors: | Cambier, Fanny1 (AUTHOR) fanny.cambier@neoma-bs.fr, Steils, Nadia2 (AUTHOR) nadia.steils@uliege.be |
| Source: | Journal of Interactive Marketing. Feb2026, Vol. 61 Issue 1, p79-97. 19p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
