When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content.
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| Title: | When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content. |
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| Authors: | Dang, Ivy Chu (AUTHOR) ivydang@hku.hk, Kwan, Canice M.C. (AUTHOR) canice.kwan@nottingham.ac.uk, Jia, Jayson S. (AUTHOR), Shi, Yang (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p167-190. 24p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437251373042 |
