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When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content.

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Title: When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content.
Authors: Dang, Ivy Chu (AUTHOR) ivydang@hku.hk, Kwan, Canice M.C. (AUTHOR) canice.kwan@nottingham.ac.uk, Jia, Jayson S. (AUTHOR), Shi, Yang (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p167-190. 24p.
Database: Business Source Ultimate
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  Data: When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content.
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  Data: <searchLink fieldCode="AR" term="%22Dang%2C+Ivy+Chu%22">Dang, Ivy Chu</searchLink> (AUTHOR)<i> ivydang@hku.hk</i><br /><searchLink fieldCode="AR" term="%22Kwan%2C+Canice+M%2EC%2E%22">Kwan, Canice M.C.</searchLink> (AUTHOR)<i> canice.kwan@nottingham.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Jia%2C+Jayson+S%2E%22">Jia, Jayson S.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Shi%2C+Yang%22">Shi, Yang</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2026, Vol. 63 Issue 1, p167-190. 24p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222437251373042
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      – Code: eng
        Text: English
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        PageCount: 24
        StartPage: 167
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      – TitleFull: When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content.
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            NameFull: Dang, Ivy Chu
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            NameFull: Kwan, Canice M.C.
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            NameFull: Jia, Jayson S.
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              Text: Feb2026
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              Y: 2026
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              Value: 63
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