When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content.
Saved in:
| Title: | When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content. |
|---|---|
| Authors: | Dang, Ivy Chu (AUTHOR) ivydang@hku.hk, Kwan, Canice M.C. (AUTHOR) canice.kwan@nottingham.ac.uk, Jia, Jayson S. (AUTHOR), Shi, Yang (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p167-190. 24p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
