View in EDS HTML Full Text PDF Full Text

Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?

Saved in:

Bibliographic Details
Title:	Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?
Authors:	Moshary, Sarah¹ (AUTHOR) moshary@berkeley.edu, Tuchman, Anna² (AUTHOR) anna.tuchman@kellogg.northwestern.edu, Vajravelu, Natasha³ (AUTHOR) natasha.vajravelu@cornerstone.com
Source:	Marketing Science (INFORMS). Jan/Feb2026, Vol. 45 Issue 1, p1-14. 14p.
Database:	Business Source Ultimate
Full text is not displayed to guests. Login for full access.

Description
ISSN:	07322399
DOI:	10.1287/mksc.2023.1452