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Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?

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Title: Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?
Authors: Moshary, Sarah1 (AUTHOR) moshary@berkeley.edu, Tuchman, Anna2 (AUTHOR) anna.tuchman@kellogg.northwestern.edu, Vajravelu, Natasha3 (AUTHOR) natasha.vajravelu@cornerstone.com
Source: Marketing Science (INFORMS). Jan/Feb2026, Vol. 45 Issue 1, p1-14. 14p.
Database: Business Source Ultimate
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  Data: Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Jan/Feb2026, Vol. 45 Issue 1, p1-14. 14p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1287/mksc.2023.1452
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      – Code: eng
        Text: English
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      – TitleFull: Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?
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            NameFull: Moshary, Sarah
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            NameFull: Tuchman, Anna
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              Text: Jan/Feb2026
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              Y: 2026
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              Value: 45
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