Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?
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| Title: | Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax? |
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| Authors: | Moshary, Sarah1 (AUTHOR) moshary@berkeley.edu, Tuchman, Anna2 (AUTHOR) anna.tuchman@kellogg.northwestern.edu, Vajravelu, Natasha3 (AUTHOR) natasha.vajravelu@cornerstone.com |
| Source: | Marketing Science (INFORMS). Jan/Feb2026, Vol. 45 Issue 1, p1-14. 14p. |
| Database: | Business Source Ultimate |
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