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Institutional Distances and International E-Commerce Firms' Standardization of Online Offers and Services.

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Bibliographic Details
Title: Institutional Distances and International E-Commerce Firms' Standardization of Online Offers and Services.
Authors: Schuetz, Adrian (AUTHOR), Swoboda, Bernhard (AUTHOR) b.swoboda@uni-trier.de
Source: Journal of International Marketing. Mar2026, Vol. 34 Issue 1, p5-26. 22p.
Database: Business Source Ultimate
Description
ISSN:1069031X
DOI:10.1177/1069031X251358165