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Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres.

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Bibliographic Details
Title: Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres.
Authors: Danatzis, Ilias (AUTHOR) ilias.danatzis@kcl.ac.uk, Hill, Tim (AUTHOR), Karpen, Ingo O. (AUTHOR), Kleinaltenkamp, Michael (AUTHOR)
Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p115-134. 20p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251328277