APA (7th ed.) Citation

Danatzis, I., Hill, T., Karpen, I. O., & Kleinaltenkamp, M. (2026). Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres. Journal of Marketing, 90(2), 115. https://doi.org/10.1177/00222429251328277

Chicago Style (17th ed.) Citation

Danatzis, Ilias, Tim Hill, Ingo O. Karpen, and Michael Kleinaltenkamp. "Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres." Journal of Marketing 90, no. 2 (2026): 115. https://doi.org/10.1177/00222429251328277.

MLA (9th ed.) Citation

Danatzis, Ilias, et al. "Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres." Journal of Marketing, vol. 90, no. 2, 2026, p. 115, https://doi.org/10.1177/00222429251328277.