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Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres.

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Title: Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres.
Authors: Danatzis, Ilias (AUTHOR) ilias.danatzis@kcl.ac.uk, Hill, Tim (AUTHOR), Karpen, Ingo O. (AUTHOR), Kleinaltenkamp, Michael (AUTHOR)
Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p115-134. 20p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres.
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  Data: <searchLink fieldCode="AR" term="%22Danatzis%2C+Ilias%22">Danatzis, Ilias</searchLink> (AUTHOR)<i> ilias.danatzis@kcl.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Hill%2C+Tim%22">Hill, Tim</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Karpen%2C+Ingo+O%2E%22">Karpen, Ingo O.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kleinaltenkamp%2C+Michael%22">Kleinaltenkamp, Michael</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Mar2026, Vol. 90 Issue 2, p115-134. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191375786
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        Value: 10.1177/00222429251328277
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 115
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      – TitleFull: Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres.
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            NameFull: Danatzis, Ilias
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            NameFull: Hill, Tim
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            NameFull: Karpen, Ingo O.
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              Text: Mar2026
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              Y: 2026
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