Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres.
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| Title: | Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres. |
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| Authors: | Danatzis, Ilias (AUTHOR) ilias.danatzis@kcl.ac.uk, Hill, Tim (AUTHOR), Karpen, Ingo O. (AUTHOR), Kleinaltenkamp, Michael (AUTHOR) |
| Source: | Journal of Marketing. Mar2026, Vol. 90 Issue 2, p115-134. 20p. |
| Database: | Business Source Ultimate |
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