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Owners' Willingness to Accept in the Sharing Economy.

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Bibliographic Details
Title: Owners' Willingness to Accept in the Sharing Economy.
Authors: Ross, Gretchen R. (AUTHOR) gretchen.ross@tcu.edu, Kim, Eunice (AUTHOR), Meloy, Margaret G. (AUTHOR)
Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p177-192. 16p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251332889