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Sustainable Product Profit Potential and Availability.

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Bibliographic Details
Title: Sustainable Product Profit Potential and Availability.
Authors: Bollinger, Bryan (AUTHOR) bryan.k.bollinger@tuck.dartmouth.edu, Kronthal-Sacco, Randi (AUTHOR), Zhu, Levin (AUTHOR)
Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p50-72. 23p.
Database: Business Source Ultimate
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Description
ISSN:00222429
DOI:10.1177/00222429251343823