APA (7th ed.) Citation

Bollinger, B., Kronthal-Sacco, R., & Zhu, L. (2026). Sustainable Product Profit Potential and Availability. Journal of Marketing, 90(2), 50. https://doi.org/10.1177/00222429251343823

Chicago Style (17th ed.) Citation

Bollinger, Bryan, Randi Kronthal-Sacco, and Levin Zhu. "Sustainable Product Profit Potential and Availability." Journal of Marketing 90, no. 2 (2026): 50. https://doi.org/10.1177/00222429251343823.

MLA (9th ed.) Citation

Bollinger, Bryan, et al. "Sustainable Product Profit Potential and Availability." Journal of Marketing, vol. 90, no. 2, 2026, p. 50, https://doi.org/10.1177/00222429251343823.