The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements.
Saved in:
| Title: | The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements. |
|---|---|
| Authors: | Jeong, Yongick1 (AUTHOR), Diep, Pham Phuong Uyen1 (AUTHOR), Tran, Huu Dat1 (AUTHOR) htran82@lsu.edu |
| Source: | Journal of Marketing Communications. Mar2026, Vol. 32 Issue 2, p145-169. 25p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
| ISSN: | 13527266 |
|---|---|
| DOI: | 10.1080/13527266.2024.2323958 |
