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The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements.

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Bibliographic Details
Title: The effectiveness of health warning labels and environmental warning labels in different contexts of advertisements and public service announcements.
Authors: Jeong, Yongick1 (AUTHOR), Diep, Pham Phuong Uyen1 (AUTHOR), Tran, Huu Dat1 (AUTHOR) htran82@lsu.edu
Source: Journal of Marketing Communications. Mar2026, Vol. 32 Issue 2, p145-169. 25p.
Database: Business Source Ultimate
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