View in EDS HTML Full Text PDF Full Text

The unfolding of conceivable practice trajectories as market-making opportunities.

Saved in:
Bibliographic Details
Title: The unfolding of conceivable practice trajectories as market-making opportunities.
Authors: Bulawa, Nicole1,2 (AUTHOR) bulawa.n@lancaster.ac.uk, Jacob, Frank2 (AUTHOR)
Source: Marketing Theory. Mar2026, Vol. 26 Issue 1, p49-76. 28p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:14705931
DOI:10.1177/14705931241291022