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A Cripped Marketing Manifesto: in conversation with Carol Kaufman-Scarborough and Stacey Menzel Baker.

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Bibliographic Details
Title: A Cripped Marketing Manifesto: in conversation with Carol Kaufman-Scarborough and Stacey Menzel Baker.
Authors: Higgins, Leighanne1 (AUTHOR) l.higgins@lancaster.ac.uk, O'Leary, Killian1 (AUTHOR)
Source: Journal of Marketing Management. Mar2026, Vol. 42 Issue 3/4, p212-261. 50p.
Database: Business Source Ultimate
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ISSN:0267257X
DOI:10.1080/0267257X.2025.2555435