View in EDS HTML Full Text PDF Full Text

A Cripped Marketing Manifesto: in conversation with Carol Kaufman-Scarborough and Stacey Menzel Baker.

Saved in:
Bibliographic Details
Title: A Cripped Marketing Manifesto: in conversation with Carol Kaufman-Scarborough and Stacey Menzel Baker.
Authors: Higgins, Leighanne1 (AUTHOR) l.higgins@lancaster.ac.uk, O'Leary, Killian1 (AUTHOR)
Source: Journal of Marketing Management. Mar2026, Vol. 42 Issue 3/4, p212-261. 50p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 191801364
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: A Cripped Marketing Manifesto: in conversation with Carol Kaufman-Scarborough and Stacey Menzel Baker.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Higgins%2C+Leighanne%22">Higgins, Leighanne</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> l.higgins@lancaster.ac.uk</i><br /><searchLink fieldCode="AR" term="%22O'Leary%2C+Killian%22">O'Leary, Killian</searchLink><relatesTo>1</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. Mar2026, Vol. 42 Issue 3/4, p212-261. 50p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191801364
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/0267257X.2025.2555435
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 50
        StartPage: 212
    Titles:
      – TitleFull: A Cripped Marketing Manifesto: in conversation with Carol Kaufman-Scarborough and Stacey Menzel Baker.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Higgins, Leighanne
      – PersonEntity:
          Name:
            NameFull: O'Leary, Killian
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 03
              Text: Mar2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 0267257X
          Numbering:
            – Type: volume
              Value: 42
            – Type: issue
              Value: 3/4
          Titles:
            – TitleFull: Journal of Marketing Management
              Type: main
ResultId 1