A Theoretical Framework for Understanding Visual Merchandising Effects Beyond Price Competition.
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| Title: | A Theoretical Framework for Understanding Visual Merchandising Effects Beyond Price Competition. |
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| Authors: | Ngoe, Lawrence M.1, Chan, Yiu Fai2, Osemeke, Godswill3, Baghel, Shailendra4, Bello, Rasheed5, Bheekee, Yuvraj Vikramsingh6 |
| Source: | Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p604-618. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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