Winning B2B customers in technology and telecommunications.
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| Title: | Winning B2B customers in technology and telecommunications. |
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| Authors: | Travasoni, Andrea (AUTHOR), Patel, Dev (AUTHOR), Dolci, Giacomo (AUTHOR), Niwaz, Naveed (AUTHOR) |
| Source: | McKinsey Insights. 2/26/2026, pN.PAG-N.PAG. 1p. |
| Database: | Business Source Ultimate |
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