Leveraging Rational Addiction Theory to Reduce Mobile Usage.
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| Title: | Leveraging Rational Addiction Theory to Reduce Mobile Usage. |
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| Authors: | Somasundaram, Jeeva (AUTHOR), Zimmermann, Laura (AUTHOR), Pham, Quang Duc (AUTHOR) |
| Source: | Journal of Marketing. Dec2025, p1. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
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| DOI: | 10.1177/00222429251405841 |