Leveraging Rational Addiction Theory to Reduce Mobile Usage.

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Bibliographic Details
Title: Leveraging Rational Addiction Theory to Reduce Mobile Usage.
Authors: Somasundaram, Jeeva (AUTHOR), Zimmermann, Laura (AUTHOR), Pham, Quang Duc (AUTHOR)
Source: Journal of Marketing. Dec2025, p1.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Leveraging Rational Addiction Theory to Reduce Mobile Usage.
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  Data: <searchLink fieldCode="AR" term="%22Somasundaram%2C+Jeeva%22">Somasundaram, Jeeva</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zimmermann%2C+Laura%22">Zimmermann, Laura</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Pham%2C+Quang+Duc%22">Pham, Quang Duc</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Dec2025, p1.
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      – Type: doi
        Value: 10.1177/00222429251405841
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      – Code: eng
        Text: English
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        StartPage: 1
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      – TitleFull: Leveraging Rational Addiction Theory to Reduce Mobile Usage.
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            NameFull: Somasundaram, Jeeva
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            NameFull: Zimmermann, Laura
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            NameFull: Pham, Quang Duc
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            – D: 02
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
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