View in EDS HTML Full Text PDF Full Text

Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments.

Saved in:
Bibliographic Details
Title: Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments.
Authors: Brecko, Kristina (AUTHOR) kristina.brecko@simon.rochester.edu, Hartmann, Wesley R. (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p340-363. 24p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222437
DOI:10.1177/00222437251364729