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Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments.

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Title: Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments.
Authors: Brecko, Kristina (AUTHOR) kristina.brecko@simon.rochester.edu, Hartmann, Wesley R. (AUTHOR)
Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p340-363. 24p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments.
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  Data: <searchLink fieldCode="AR" term="%22Brecko%2C+Kristina%22">Brecko, Kristina</searchLink> (AUTHOR)<i> kristina.brecko@simon.rochester.edu</i><br /><searchLink fieldCode="AR" term="%22Hartmann%2C+Wesley+R%2E%22">Hartmann, Wesley R.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Apr2026, Vol. 63 Issue 2, p340-363. 24p.
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        Value: 10.1177/00222437251364729
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      – Code: eng
        Text: English
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        PageCount: 24
        StartPage: 340
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      – TitleFull: Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments.
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            NameFull: Brecko, Kristina
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              Text: Apr2026
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              Y: 2026
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