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Exploring Peer Effects Associated with User Retention in a Socially Connected Business.

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Bibliographic Details
Title: Exploring Peer Effects Associated with User Retention in a Socially Connected Business.
Authors: Chen, Yijun1 (AUTHOR) yijun.chen@imperial.ac.uk, Mehta, Nitin2 (AUTHOR) nitin.mehta@rotman.utoronto.ca
Source: Marketing Science (INFORMS). Mar/Apr2026, Vol. 45 Issue 2, p449-471. 23p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2023.0391