APA (7th ed.) Citation

Chen, Y., & Mehta, N. (2026). Exploring Peer Effects Associated with User Retention in a Socially Connected Business. Marketing Science (INFORMS), 45(2), 449. https://doi.org/10.1287/mksc.2023.0391

Chicago Style (17th ed.) Citation

Chen, Yijun, and Nitin Mehta. "Exploring Peer Effects Associated with User Retention in a Socially Connected Business." Marketing Science (INFORMS) 45, no. 2 (2026): 449. https://doi.org/10.1287/mksc.2023.0391.

MLA (9th ed.) Citation

Chen, Yijun, and Nitin Mehta. "Exploring Peer Effects Associated with User Retention in a Socially Connected Business." Marketing Science (INFORMS), vol. 45, no. 2, 2026, p. 449, https://doi.org/10.1287/mksc.2023.0391.