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Positioning in Digital Markets: A Demand-Side View.

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Bibliographic Details
Title: Positioning in Digital Markets: A Demand-Side View.
Authors: Zhao-Ding, Amy1 (AUTHOR) amy.zhaoding@uci.edu, Gaba, Vibha2 (AUTHOR) vibha.gaba@insead.edu
Source: Organization Science (INFORMS). Mar2026, p1. 22p.
Database: Business Source Ultimate
Description
ISSN:10477039
DOI:10.1287/orsc.2022.17112