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When AI meets centuries-old craftsmanship: the influence of the narrative subject of time-honored brand stories on consumer brand attitude.

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Bibliographic Details
Title: When AI meets centuries-old craftsmanship: the influence of the narrative subject of time-honored brand stories on consumer brand attitude.
Authors: Wan, Demin1 (AUTHOR), Shen, Pengyi2 (AUTHOR), Kang, Haiyan3 (AUTHOR) 21090126@sbs.edu.cn
Source: Journal of Marketing Theory & Practice. Mar2026, p1-23. 23p. 4 Illustrations.
Database: Business Source Ultimate
Description
ISSN:10696679
DOI:10.1080/10696679.2026.2646199