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When AI meets centuries-old craftsmanship: the influence of the narrative subject of time-honored brand stories on consumer brand attitude.

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Title: When AI meets centuries-old craftsmanship: the influence of the narrative subject of time-honored brand stories on consumer brand attitude.
Authors: Wan, Demin1 (AUTHOR), Shen, Pengyi2 (AUTHOR), Kang, Haiyan3 (AUTHOR) 21090126@sbs.edu.cn
Source: Journal of Marketing Theory & Practice. Mar2026, p1-23. 23p. 4 Illustrations.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Theory+%26+Practice%22">Journal of Marketing Theory & Practice</searchLink>. Mar2026, p1-23. 23p. 4 Illustrations.
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      – Type: doi
        Value: 10.1080/10696679.2026.2646199
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 1
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      – TitleFull: When AI meets centuries-old craftsmanship: the influence of the narrative subject of time-honored brand stories on consumer brand attitude.
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            NameFull: Wan, Demin
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            NameFull: Shen, Pengyi
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            NameFull: Kang, Haiyan
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            – D: 25
              M: 03
              Text: Mar2026
              Type: published
              Y: 2026
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