When AI meets centuries-old craftsmanship: the influence of the narrative subject of time-honored brand stories on consumer brand attitude.
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| Title: | When AI meets centuries-old craftsmanship: the influence of the narrative subject of time-honored brand stories on consumer brand attitude. |
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| Authors: | Wan, Demin1 (AUTHOR), Shen, Pengyi2 (AUTHOR), Kang, Haiyan3 (AUTHOR) 21090126@sbs.edu.cn |
| Source: | Journal of Marketing Theory & Practice. Mar2026, p1-23. 23p. 4 Illustrations. |
| Database: | Business Source Ultimate |
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