Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis.
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| Title: | Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis. |
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| Authors: | Nguyen, Hang T.1 (AUTHOR) nguyenh@broad.msu.edu, Holle, Brandon Z.1 (AUTHOR) brandon.holle@belmont.edu, Phan, Hieu V.1 (AUTHOR) hieu_phan@uml.edu |
| Source: | Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p173-194. 22p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10949968 |
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| DOI: | 10.1177/10949968251352492 |
