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Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis.

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Title: Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis.
Authors: Nguyen, Hang T.1 (AUTHOR) nguyenh@broad.msu.edu, Holle, Brandon Z.1 (AUTHOR) brandon.holle@belmont.edu, Phan, Hieu V.1 (AUTHOR) hieu_phan@uml.edu
Source: Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p173-194. 22p.
Database: Business Source Ultimate
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  Data: Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis.
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  Data: <searchLink fieldCode="AR" term="%22Nguyen%2C+Hang+T%2E%22">Nguyen, Hang T.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> nguyenh@broad.msu.edu</i><br /><searchLink fieldCode="AR" term="%22Holle%2C+Brandon+Z%2E%22">Holle, Brandon Z.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> brandon.holle@belmont.edu</i><br /><searchLink fieldCode="AR" term="%22Phan%2C+Hieu+V%2E%22">Phan, Hieu V.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> hieu_phan@uml.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. May2026, Vol. 61 Issue 2, p173-194. 22p.
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      – Type: doi
        Value: 10.1177/10949968251352492
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 173
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      – TitleFull: Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis.
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            NameFull: Nguyen, Hang T.
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            NameFull: Holle, Brandon Z.
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            NameFull: Phan, Hieu V.
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            – D: 01
              M: 05
              Text: May2026
              Type: published
              Y: 2026
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              Value: 61
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              Value: 2
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            – TitleFull: Journal of Interactive Marketing
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