How and When Trustworthiness Beliefs Influence Digital Commerce Behavior: A Regulatory Focus Perspective.
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| Title: | How and When Trustworthiness Beliefs Influence Digital Commerce Behavior: A Regulatory Focus Perspective. |
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| Authors: | Thongpapanl, Narongsak (AUTHOR) nthongpa@brocku.ca, Ashraf, Abdul (AUTHOR), Hultman, Magnus (AUTHOR), Chohan, Raeesah (AUTHOR) |
| Source: | Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p155-172. 18p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10949968 |
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| DOI: | 10.1177/10949968251365181 |