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Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence.

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Bibliographic Details
Title: Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence.
Authors: Zhang, Ye (AUTHOR) yezhang.amy9@gmail.com, Özsomer, Ayşegül (AUTHOR), Canlı, Zeynep Gürhan (AUTHOR), Baghirov, Fakhri (AUTHOR)
Source: Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p215-229. 15p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968251366265