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Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence.

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Title: Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence.
Authors: Zhang, Ye (AUTHOR) yezhang.amy9@gmail.com, Özsomer, Ayşegül (AUTHOR), Canlı, Zeynep Gürhan (AUTHOR), Baghirov, Fakhri (AUTHOR)
Source: Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p215-229. 15p.
Database: Business Source Ultimate
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  Data: Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence.
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  Data: <searchLink fieldCode="AR" term="%22Zhang%2C+Ye%22">Zhang, Ye</searchLink> (AUTHOR)<i> yezhang.amy9@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Özsomer%2C+Ayşegül%22">Özsomer, Ayşegül</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Canlı%2C+Zeynep+Gürhan%22">Canlı, Zeynep Gürhan</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Baghirov%2C+Fakhri%22">Baghirov, Fakhri</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. May2026, Vol. 61 Issue 2, p215-229. 15p.
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        Value: 10.1177/10949968251366265
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      – Code: eng
        Text: English
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        PageCount: 15
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      – TitleFull: Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence.
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              Text: May2026
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              Y: 2026
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              Value: 61
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