How vintage typography shapes brand status: experimental evidence from traditional Chinese characters.
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| Title: | How vintage typography shapes brand status: experimental evidence from traditional Chinese characters. |
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| Authors: | Xu, Qiang1 (AUTHOR) xuqiang@zjut.edu.cn, Xiong, Yan1 (AUTHOR) xy2504635510@163.com, Shao, Yuxiang1 (AUTHOR) syx962195464@163.com |
| Source: | Journal of Product & Brand Management. 2026, Vol. 35 Issue 4, p602-614. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 10610421 |
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