Effects of Technology, Content, and Social Relationship on Customer Continuance Intention in the Metaverse.
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| Title: | Effects of Technology, Content, and Social Relationship on Customer Continuance Intention in the Metaverse. |
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| Authors: | Feng, Jia-Qi1 (AUTHOR), Xu, Chao1 (AUTHOR), Cho, Sung-Eui (AUTHOR) dcrsmk10@gnu.ac.kr |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research. Mar2026, Vol. 21 Issue 3, p75. 22p. |
| Database: | Business Source Ultimate |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21030075 |
