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Effects of Technology, Content, and Social Relationship on Customer Continuance Intention in the Metaverse.

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Title: Effects of Technology, Content, and Social Relationship on Customer Continuance Intention in the Metaverse.
Authors: Feng, Jia-Qi1 (AUTHOR), Xu, Chao1 (AUTHOR), Cho, Sung-Eui (AUTHOR) dcrsmk10@gnu.ac.kr
Source: Journal of Theoretical & Applied Electronic Commerce Research. Mar2026, Vol. 21 Issue 3, p75. 22p.
Database: Business Source Ultimate
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  Data: Effects of Technology, Content, and Social Relationship on Customer Continuance Intention in the Metaverse.
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        Value: 10.3390/jtaer21030075
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 75
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      – TitleFull: Effects of Technology, Content, and Social Relationship on Customer Continuance Intention in the Metaverse.
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            NameFull: Feng, Jia-Qi
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            NameFull: Xu, Chao
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            NameFull: Cho, Sung-Eui
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              Text: Mar2026
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              Y: 2026
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              Value: 21
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