To cope with changes, marketers need stability, riskability, accountability, flexibility, and adaptability.
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| Title: | To cope with changes, marketers need stability, riskability, accountability, flexibility, and adaptability. (cover story) |
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| Source: | Marketing News. 7/1/77, Vol. 11 Issue 1, p1-5. 2p. |
| Database: | Business Source Ultimate |
| ISSN: | 00253790 |
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