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From mean-variance analysis to mental accounting and back: bridging contributions of Markowitz to portfolio selection.

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Bibliographic Details
Title: From mean-variance analysis to mental accounting and back: bridging contributions of Markowitz to portfolio selection.
Authors: Baptista, Alexandre M.1 (AUTHOR) alexbapt@gwu.edu
Source: European Journal of Finance. Mar/Apr2026, Vol. 32 Issue 4-6, p586-619. 34p.
Database: Business Source Ultimate
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Description
ISSN:1351847X
DOI:10.1080/1351847X.2025.2479630