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How Can a Firm Suppress Shareholders' Punitive Reaction to Its Disengagement from a Geopolitically Uncertain Market?

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Title: How Can a Firm Suppress Shareholders' Punitive Reaction to Its Disengagement from a Geopolitically Uncertain Market?
Authors: Astvansh, Vivek (AUTHOR) vivek.astvansh@mcgill.ca, Eshghi, Kamran (AUTHOR), Shahriari, Hesam (AUTHOR), Shi, Wei (AUTHOR)
Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p104-126. 23p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251349386