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The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

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Bibliographic Details
Title: The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
Authors: Fossen, Beth L. (AUTHOR) bfossen@iu.edu, Kim, Philip (AUTHOR), Chae, Inyoung (AUTHOR)
Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p34-58. 25p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251350657