APA (7th ed.) Citation

Fossen, B. L., Kim, P., & Chae, I. (2026). The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work? Journal of Marketing, 90(3), 34. https://doi.org/10.1177/00222429251350657

Chicago Style (17th ed.) Citation

Fossen, Beth L., Philip Kim, and Inyoung Chae. "The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?" Journal of Marketing 90, no. 3 (2026): 34. https://doi.org/10.1177/00222429251350657.

MLA (9th ed.) Citation

Fossen, Beth L., et al. "The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?" Journal of Marketing, vol. 90, no. 3, 2026, p. 34, https://doi.org/10.1177/00222429251350657.