View in EDS HTML Full Text PDF Full Text

In-Store Advertising with Digital Signage.

Saved in:
Bibliographic Details
Title: In-Store Advertising with Digital Signage.
Authors: Herhausen, Dennis (AUTHOR) dennis.herhausen@vu.nl, de Jong, David (AUTHOR), Grewal, Dhruv (AUTHOR)
Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p81-103. 23p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222429
DOI:10.1177/00222429251351578