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In-Store Advertising with Digital Signage.

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Bibliographic Details
Title: In-Store Advertising with Digital Signage.
Authors: Herhausen, Dennis (AUTHOR) dennis.herhausen@vu.nl, de Jong, David (AUTHOR), Grewal, Dhruv (AUTHOR)
Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p81-103. 23p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2026, Vol. 90 Issue 3, p81-103. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192768219
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      – Type: doi
        Value: 10.1177/00222429251351578
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 81
    Titles:
      – TitleFull: In-Store Advertising with Digital Signage.
        Type: main
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            NameFull: Herhausen, Dennis
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            NameFull: de Jong, David
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            NameFull: Grewal, Dhruv
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            – D: 01
              M: 05
              Text: May2026
              Type: published
              Y: 2026
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              Value: 90
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            – TitleFull: Journal of Marketing
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