In-Store Advertising with Digital Signage.
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| Title: | In-Store Advertising with Digital Signage. |
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| Authors: | Herhausen, Dennis (AUTHOR) dennis.herhausen@vu.nl, de Jong, David (AUTHOR), Grewal, Dhruv (AUTHOR) |
| Source: | Journal of Marketing. May2026, Vol. 90 Issue 3, p81-103. 23p. |
| Database: | Business Source Ultimate |
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